More Engagement Means More Loyal Customers

Share This Post

LinkedIn
Email

 

Research has shown that customer engagement drives increased customer loyalty and by extension increased revenue. So how can you use a customer engagement platform to produce more loyal customers?

Let’s break it down!

We are often asked by our clients- what can a Customer Engagement Platform really do?
Some businesses master the presentations and marketing material but still really cannot zero in on the value that the solution can bring. Think about it this way—
At present most of your customers are anonymous and shop only when they need to get something. As a business owner, you really know nothing about them outside of what they purchased; if you remember at all.

More Loyal Customers - BLU Networks Consultancy LimitedUsing a customer engagement platform to produce more loyal customers will help you generate revenue every single month! Because you will have the opportunity to speak directly to them through the channels they are most engaged in, offering them exactly what they want. A customer engagement platform is no longer a nice to have tool in the arsenal of building your business…it is a MUST have.

Every company wants to ensure that they are not only making a consistent income but that they have built a relationship with their existing customers. An engagement platform does exactly this and more!
Features of your engagement platform can include-

  1. On-boarding system – so customers log in with ease onto your sales platforms using Facebook, Twitter, Google, Instagram, or a short form. This allows your organisation to collect key demographic data, contact details and depending on the hardware type, location data and presence analytics.
    This specific information means that your organization now has a better understanding of your audience and can provide them with specific products and services.
  2. Customer Segmentation – the data collected can be used to segment customers into highly targeted groups based on demographics, loyalty and their physical location in the establishment.
    Segmenting your audience is how you guarantee more of a return on your investment because every audience segment may need a different solution from you.
  3. More Targeted Engagement – by providing better tools to drive offers, information and loyalty promotions in real time via the login screens, emails or SMS.

Having the right tools, infrastructure and software to specifically target your audience can make the difference between spending thousands and getting no returns or spending thousands and having a high ROI (Return on Investment). Do you have an existing platform that needs updating? Or are you wondering how this tool can work for your business?

Click here to schedule a call to discuss your options

Leave a Reply

More To Explore

Team brainstorm session
My Point Of View

Learning Together: The Power of an Open-Minded Team

Being receptive to new ideas and understanding that experience doesn’t always equate to being correct is crucial. This attitude enables various strategies and perspectives to emerge, often leading to breakthrough solutions.

Blu Team
My Point Of View

The Power of Taking Time Off: Fostering Team Unity and Success

As leaders, we often find ourselves focused solely on the next milestone, the next project, the next goal. However, amidst the hustle and bustle of business, it’s crucial to remember the importance of taking time off to connect with our team.

training staff
My Point Of View

Building a Cohesive Team: Balancing Strengths and Development

Blu Networks is a mosaic of diverse personalities, skills, and experiences, creating a rich tapestry of perspectives and insights. We firmly believe that this diversity is our strength, driving innovation and enhancing problem-solving capabilities.

Understanding the unique attributes of each team member is paramount to our approach. We invest time in getting to know our engineers’ strengths, weaknesses, and motivations. This deep understanding serves as the cornerstone for effective team management, fostering a collaborative environment where everyone feels valued and empowered.